About Us

American Direct >> About Us

With over 30 years of experience on our side, we’re on your side, supporting you at every turn to build safe, efficient and profitable spaces. From idea to installation, the American Direct team is with you, providing specs, logistics, field service, and maintenance. Always innovating—that’s what we do. We bring you the best in security from door install and logistics to highly innovative software that puts you in control.

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American Direct is the only company combining Division 8 and Division 28 product, service, and expertise to deliver integrated security solutions at the physical door opening.

We provide a seamless experience for our users at every step—from pre-construction, logistics, installation to integration, access control, and field service.

Our network of industry partners and vast national footprint allows us to be competitive with our pricing and meet timelines effectively. We have fulfillment centers located throughout the U.S. to serve our clients quickly and efficiently.

Brand Promise

An all-in-one door and access control suite from pre-construction and logistics to installation, training and support, meeting the needs of Division 8 and Division 28.


We partner with general contractors to include specification review, product recommendation, and comprehensive budgeting.


We work with you to ensure your project stays on schedule and budget.

Installation & Field Service

Together, we coordinate all parts of the on-site installation, service agreements, and long-term support with a single point of contact.

Access Control Solutions

You’re in control of totally integrated software and security systems.

Training & Support

We provide training and support so your team can confidently protect and monitor your facilities.


Lance Simpson
CEO and President

Martin Cortes
Chief Financial Officer

Jerry Pennington
Vice President of Project Management/ Engineering

Brian Ashley
Vice President of Sales

Phil Marquardt
Vice President of Finance