LEADERSHIP TEAM
Lance Simpson
President and CEO
Lance is a proven executive with an excellent track record across multiple companies in the industrial distribution sector. Prior to joining American Direct, he served as Chief Operating Officer of Cook & Boardman, where he helped triple revenue over four years through both organic initiatives and acquisitions. Over his 30+ year career, Mr. Simpson has held various leadership positions at several businesses with over $1 billion in revenue, including Crescent Electric Supply, HD Supply Waterworks, and Hughes Supply.
Steven Schreiber
Chief Financial Officer
Steven is a results-oriented financial executive with over 25 years of senior leadership experience in private equity-held organizations including complex construction management. His expertise includes streamlining operations, enhancing profitability, improving liquidity, and creating reliable financial systems. Steven holds an MBA from Duquesne University and a BS in Accounting from West Liberty University. He has been a licensed Certified Public Accountant since 1996.
Prior to joining American Direct in July 2024, Mr. Schreiber was the CFO at Compass Systems and Sales.
Brian Ashley
National Sales Leader
Brian brings more than 26 years experience in integration, security, and the life-safety field. Throughout his career, he has provided consulting and system engineering for schools, industry, government and businesses in design/build security and surveillance solutions. As Vice President of Sales, Ashley is responsible for the design, deployment, and implementation of life safety and security systems for the enterprise market, more specifically the merger of Electronic Physical Security (Division 28) and Physical/Architectural Door Systems (Division 8).
Kate Jones
Vice President – Operations
Kate joined the D/F/H industry in 2006, primarily focused on construction billing. She quickly progressed onto project management, operations, and finally senior management. Kate’s experience is rooted in earning her Accounting Degree from Nichols College in Massachusetts.
After helping to implement contractERP (cERP) over a 10 year period at her previous employer, she joined the AccessIT team to support clients across the United States as they worked to implement cERP systems of their own. Kate joined American Direct in June of 2021, working with various parts of the operations teams, always maintaining a primary focus on the Project Management team.
Christina Mallory
Vice President – Human Resources
Christina brings more than 25 years of experience in a variety of Human Resources roles in the construction and manufacturing industries. The variety of Human Resource roles, industries and organizational sizes contributes to her vast knowledge and expertise. As Vice President of Human Resources, Christina is responsible for managing and providing oversight in all areas of Human Resources, including employee relations, benefits, talent acquisition, performance management, compensation, and human resources strategy for the American Direct Procurement team.
