Embassy Suites Downtown Convention Center

American Direct >> Embassy Suites Downtown Convention Center
Embassy Suites Downtown Convention Center


Embassy Suites Downtown Convention Center

Location: Denver, Colorado


There’s been a green revolution in Denver, Colo., over the past few decades, and locals expect businesses in the area to be environmentally conscious as a result.
So when Embassy Suites began planning for its new downtown hotel, contractors had the challenge of building the massive structure — with 403 suites, 17 function rooms and 22,000 square feet of space — to standards that would qualify it for LEED certification. This challenge was compounded by a tight worksite surrounded by a busy urban environment.


American Direct was hired by developer WPM to provide doors, hardware and hollow metal frames for the project. In addition to providing consultation services that helped WPM identify LEED-compliant products, the company went the extra mile to make special arrangements to deliver product in the urban setting.

For example, the company tracked down a relatively rare 40-foot tractor trailer to deliver product to the site because a standard 53-foot truck would have hung over the tracks of the nearby lightrail line.

“What American Direct does for us is to help us establish working product specifications that allow us to complete the project design documents. [American Direct’s] Jerry Pennington was very integral in sitting down with us and completing the hardware specifications and types of doors and products we planned on using. It’s that kind of service that sets American Direct apart.”

— Bob Hale, WPM Construction