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American Direct President, Byron Whetstone, discusses how American Direct is on a trajectory to being an innovative disruptor in the door and hardware industry through its totally integrated security solutions at the door opening.

Things in the openings industry have changed a lot since I started American Direct back in 1991. I’m pleased to invite you to explore the latest evidence that American Direct continues to evolve with the ever-changing door opening landscape: our updated brand, logo, and website.

American Direct was initially retained to provide commercial door frames and hardware, pre-hung doors, and associated openings product for the project. But when the contractor learned that American Direct could not only deliver but also install all of that product from its Regional Service Center (RSC) in Tempe, they added access control to American Direct’s responsibilities as well.

American Direct worked closely with the architect to develop a hardware schedule which defined the brands and the functionality of the door hardware selected as well as comply with fire, life safety, accessibility and building code requirements. This guidance assured an economic and aesthetic compatibility to the owner’s requirements, plus reduced the risk for cost related changes in the field due to incomplete or incorrect hardware or opening selection.