Innovation at the door

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Innovation at the door

By Byron Whetstone, CEO & President

Things in the openings industry have changed a lot since I started American Direct back in 1991.

And today, I’m pleased to invite you to explore the latest evidence that American Direct continues to evolve with the ever-changing door opening landscape: our updated brand, logo, and website.

Our new look and website better reflect our position in the openings market as the only company equipped to wholly design, build, and manage all aspects of the door opening. Our 25 years of mechanical and electronic access expertise, coupled with the most advanced security technologies, allow us to deliver true innovation at the door. And our new branding and website now represent that.

We have articulated for some time that, in our view, the commercial integration business and the contract hardware distribution business are on a collision course in the marketplace and that growing competition between the two channels was inevitable. In response to this, we have collapsed the locally competitive landscape and created the only national service offering for mechanical and electronic offerings.

We have been hard at work building the only company that meets the required multichannel distribution service levels of the changing marketplace. Here are a few examples of our movement to offering true innovation at the door:

  • As part of the expansion of our national footprint, we now have a presence in 17 major metropolitan markets across the country.
  • American Direct recently acquired AccessNsite(R), a leader in the security software space.
  • We have deepened our already extensive network of relationships among Division 8, 10 and 28 manufacturing partners.
  • American Direct continues to add to its staff of more than 200 associates, bringing on experts in consulting, specification, engineering, logistics, installation, field service and access control.

We’ve also made it easier for our clients and partners to interact with us online. That’s why this new website features a gallery of case studies showcasing some of our most exciting and complicated projects, as well as this blog, which will feature fresh updates on new projects and the latest innovations in the industry. (Be sure to catch the latest updates by following us on LinkedIn).

We’ve also included functionality that makes it easy for you to find the nearest location or service center in your area, invite American Direct to submit a bid on a project, or request a design consultation. And there’s more to come in the coming months.

As always, we express our sincere thanks to our industry partners and colleagues that are along with us on this ride. The modern door opening is a rapidly expanding ecosystem designed for physical security and powered by information technology. We welcome you to the new American Direct, a company designed exclusively to deliver the best of what this modern openings ecosystem has to offer.