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Our Team

Our Team - American Direct, Byron Whetstone, Rod Beason, Jay Dickens, Jerry Pennington, Sandy Harper, Adam Kincaid

In 1991, Byron Whetstone founded American Direct with the concept of selling value-add building components through specialty distribution channels. More than 25 years later, American Direct is the nation’s leading provider of integrated solutions in the door opening industry, with locations and services throughout the United States. 

The company’s growth has been fueled by continuous investment in technology and innovation, strategic acquisition, and development of a deep network of industry partners. Most important, though, are the company’s nearly 200 associates, whose extensive experience in consulting, specification, logistics, installation, field service, and integration and access control allow American Direct to provide clients with unparalleled products, services, and solutions.


We do what we say we will do. 

We maintain superior standards of quality and achievement in our work and workplace. 

We work together to accomplish a shared purpose.

We all engage our best efforts to help the company succeed.

We are personally willing to answer for the results of our behavior.

We hold each other in high esteem. Each person is valuable and worthy of being treated with dignity. 

We strive to be responsive, flexible, and adaptable to people’s needs, expectations, and requirements.


Byron Whetstone
President and CEO
Byron is the CEO and President of American Direct.  His vision and devotion to creating a culture of constant innovation has led the company on a trajectory of success.  Since its first full year in operation in 1991, American Direct’s revenue has grown from $1.8 million to a projected $100+ million in 2016.

Rod Beason
Chief Financial Officer
Rod holds primary responsibility for ensuring the profitability, as well as all financial aspects of the company, including credit extension, financial statements, budgeting, cash flow analysis, and banking relationships. He has extensive background in the building material industry and international business development.

Jay Dickens
Vice President - Regional Service Centers
Jay is a 30+ year veteran in specialty building products distribution and is responsible for American Direct’s Regional Service Centers.

Sandy Harper
Vice President - Corporate Services
As the leader of Corporate Services, Sandy is responsible for purchasing, vendor relationships, and accounts payable. Within these key functions, Sandy provides direction to deliver on quality control objectives, resolve order discrepancies, timely execution of accounts payable and ensures monthly revenue projections are achieved. 

Adam Kincaid
Vice President – Contract Account Management
Adam is an experienced senior level professional with more than 15 years of expertise managing construction materials.  Adam oversees operational execution of both Project Engineering and Project Management for American Direct’s contract projects.

Jerry Pennington
Vice President - National Sales Manager
Jerry is a 35+ year veteran of the door openings industry and is responsible for American Direct’s contract sales division with six regional sales managers from six regions reporting to him.